EXCERPT FROM “YOUR FIRST YEAR IN NETWORK MARKETING.”
We’ve come to realize that in network marketing, we have literally the greatest case for optimism in the history of free enterprise. We want to share a few of the reasons for stating this and encourage you to mark this space in the book. When one of the reasons for optimism is particularly relevant to you, underline it, then come back to it when it’s necessary to lift your spirits.
First, we have the only enterpreneurial home business with literally no downside risk. You see, most businesses require significant capital before you can even hang up a sign. Not network marketing! So we are, first of all, extremely pleased with the fact that anyone can get involved with us for the miminal price of a few products and sales aids, and even that is optional. Thus, in the competitive world of home businesses and franchises, we have no equals!
Second, there is literally no ceiling, no limits on earnings. A lawyer can only bill so many hours in a day and a doctor can only perform a handful of surgeries a day. Some great people working in traditional business haven’t had a raise in ten years. But, in our case, we can create a raise for our family every day if we choose. Since we can recruit an unlimited number of people who each can do the same, we are unlimitedly paid on the efforts of hundreds of thousands of individuals. We can’t speak for you or any other, but we can tell you this. We absolutely love the fact that it’s possible to earn one million dollars a month. There’s just something appealing about life when you first catch the vision that if you apply yourself, your grandchildren will be considered “old money” in your town.
Third, and most exhilarating of all, in network marketing, time freedom is directly commensurate with wealth and prosperity. In our opinion, nothing in life equals the joy of spending quality time doing the things we most enjoy with the people we most love. In traditional professions, small businesses, sales or corporate management, everyone is struggling through eighty-hour weeks doing mundane, boring work in order to have, maybe, a Sunday afternoon with their family. Nothing is more precious than free time, and those of us who have it are optimistic about an industry that offers this precious commodity to others, thereby improving the possibility of family values througout the world.
Fourth, there need not be any stress at all in MLM. According to a late ’80s cover story in Georgia Trends magazine, the number one trend in America is stress-induced coronary. And as the article suggests, it’s no longer just a risk for men.
Death from coronary disease has increased 100 percent among women since 1980. In network marketing, if you aren’t having fun, you aren’t doing it right. We have had a blast the last few years in spite of the fact that our business required large-scale recruiting and a lot of good old-fashioned rejection. So, like us, if you pay the price in the few years, stress need no longer exist in your life.
That brings us to our fifth reason for optimism: the Four-Year Plan. The forty-year plan is the best that folks can hope for in traditional businesses. So, what’s the forty-year plan, you ask? By age twenty-five, most people have an idea of what profession they will enter, anything from a fishing guide to a surgeon. But forty years later, out of a typical 100 people, 5 are still working, 36 are dead, 54 are dead broke (or at least earning far less than when they were employed), 4 are well off, and one person is wealthy. Thus the forty-year plan means that for four decades most of us go back and forth, back and forth, like a silly, cage lion, … and yet at the end of that time only one out of 100 persons has something to show for it! In stark contrast to that is the Four-Year Plan. Work diligently for one MLM company for four years, build an income based on the honest movement of products or services, and you’re set for life. Even more exciting, so are your heirs. Every person’s MLM business is fully inheritable. If trading the forty-year plan for the Four-Year Plan doesn’t get your heart pumping, you may need to check for Alzheimer’s.
It is said that “”Recognition is our most sought after reward in life. Babies cry for it and grown men die for it.” We are convinced that this adage is right, and no other business can hope to provide all the recognition we receive as leaders in the network marketing industry. The only times either of us have broken down and cried publicly in front of large audiences have been on two occasions when we were presented with recognition plaques from our downlines. Such recognition awaits all those who become rasonably successful in network distribution. Nothing in life so pleases us as when other human beings, with tears of sincerity and joy, thank us for giving them the opportunity to make their lives work.
Finally, the joys of travel and stimulating cultural experiences await everyone in this business. Work hard, succeed, and then fasten your seat belt and be prepared to see the world and enjoy new adventures while cultivating international friendships. There is nothing we human beings detest more than boring routine work. In MLM, we have a ball travelling, learning about new cultures, visiting major museums, and sampling new and unique meals from entirely different worlds. Network marketing is an incredibly diverse and lucrative profession.
So, as you can see, there are many reasons for optimism in network marketing, and we highly encourage to periodically review this chapter and, in particular, these ideas, should the Depression Torpedo catch you unaware. To become involved in network distribution is to becomee one of the luckiest people in the world.